What We Stand For!

Powering branded gaming experiences for 20+ years — trusted by global brands to drive loyalty, engagement, and fun.

Vision Statement

To be the world’s leading white-label gaming platform, empowering brands to build lasting connections through fun, frictionless, and reward-driven digital play.

Mission Statement

GameZBoost enables brands, telcos, and loyalty platforms to launch scalable, fully branded gaming portals that drive engagement, deepen loyalty, and deliver measurable business results — all without the complexity of traditional game development.

GameZBoost: A Timeline of Innovation & Impact

With over two decades in the casual gaming space, GameZBoost has evolved from launching viral Flash-based games to powering white-label gamification platforms for telcos, loyalty programs, and super apps across the globe. Our journey is marked by platform innovation, global partnerships, and a relentless focus on turning gameplay into real-world engagement.

This timeline highlights the milestones that shaped our white label games platform — and the future we’re building with our clients.

From flash-based pool games to powering loyalty-driven gaming for Africa’s largest telcos and super apps — GameZBoost has been innovating in branded casual gaming since 2005.

2005 – 2016: The Publisher & Broadcaster Era

• Accepted in The Innovation Hub incubation and mentorship program
• Launched a Adobe Flash based multiplayer pool games community (275k DAUs in 3 weeks)
• Launched multiple Naspers games sites – News24, Beeld & Jip
• Ran our first tournaments with DSTV’s KTV and partnered with RTL Netherlands on a Dutch games portal
• Built Flash Lite games for Nokia & Adobe and launched native mobile games on US app stores
• NBC Universal generated $1.2M in affiliate revenue in Year 1 of launch
• Rolled out cross-device platform support, setting the stage for multi-platform continuity

2017 – 2021: Telco Expansion & Subscription Gaming

• MTN South Africa drove R20M in subscription revenue in the first year of launch
• Hosted the first live brackets-based tournament events (rAge Expo)
• McDonald’s campaign delivered 10.2M game plays and 400k rewards in just 6 weeks
• Telkom SA launched loyalty-linked tournaments with GameZBoost tech (Comic Con Africa)
• Debuted HTML5 games, multiplayer experiences, and the Casual Tournament Gaming Platform

2022 – 2024: B2B + Direct-to-Consumer Growth

• Strategic launches with FNB, MoyaApp, and Ayoba — focusing on Super App integration
• Expanded player value mechanics and introduced competitive multiplayer formats
• Rolled out Head-to-Head tournaments, Quiz solutions, and Ad Tech tools

2025+: Engagement Reimagined

• Introduced branded sponsorships, advergaming solutions, and freemium-based advertising models to drive revenue — giving partners more flexibility, monetization control, and creative freedom.
• Expanded platform use cases to include internal employee training through gamified quizzes that support company culture, onboarding, and knowledge retention.
• Ability to structure tailored gamification frameworks for casino and sportsbook operators, enabling regulated engagement through skill-based games, head-to-head tournaments, and reward-driven play.

Investor Milestones

• 2005 – GameZBoost is founded, with seed capital provided by Mark van Diggelen.
• 2007 – Brabys — the oldest registered company in South Africa — becomes an angel investor, supporting early growth and platform development.
• 2008 – Convergence Partners acquires Brabys’ stake and invests further, bringing venture capital backing and scaling support.
• 2016 – Tritech Global acquires Convergence Partners’ stake, marking a successful VC exit and supporting GameZBoost’s continued evolution as a leader in white-label gamification.

Media Coverage of Mark van Diggelen and GameZBoost

Over the past 20+ years, GameZBoost and its founder, Mark van Diggelen, have earned the spotlight across top media platforms. These features highlight the company’s evolution, industry impact, and the innovative use of gamification to engage users and drive revenue across diverse sectors — from telcos and FMCG to loyalty programs and fintech.

Here’s a detailed look at where and how GameZBoost has been featured.

📰 FEATURED PUBLICATIONS

1. Entrepreneur Magazine – “How Mark Pivoted to Create a Global Gaming Platform”

📅 October 2018

This Entrepreneur feature explores Mark’s pivot from Flash-based multiplayer games to a scalable white-label platform deployed in over 45 countries. It covers early viral success, product pivots, and the resilience needed to evolve from SkillPod Media to the GameZBoost of today.

“When you build IP and stay nimble, your business can adapt — even in a fast-evolving industry like gaming.”

2. Daily Maverick – “SA Game Developers Ready to Punch Above Their Weight”

📅 March 2022
📍 Read Full Article

This feature includes GameZBoost as one of South Africa’s standout gaming platforms, ready to scale internationally. The article highlights how South African studios are becoming serious players in global gaming, with a spotlight on platforms like GameZBoost that offer scalable distribution and monetization.

3. Sunday Times / TimesLIVE – Loyalty & Rewards Special Edition

📅 2023 – Special Print & Digital Feature
📍 View Full Edition on Issuu

In this industry special, GameZBoost is recognized for powering gamified loyalty experiences and branded campaigns. It discusses our work with FNB eBucks, Ayoba, and Telkom to create campaigns that combine entertainment and measurable engagement with real-world incentives.

4. Mail & Guardian – “Games of Our Lives”

📅 August 2011
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A throwback to the early days of mobile gaming in South Africa. This piece touches on the rise of casual gaming and references GameZBoost’s early impact in mobile and online games distribution, especially with telco partners.

5. TechCentral – “Serious Money in Casual Gaming”

📅 2020
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This article explores the monetization potential of casual games and calls out GameZBoost for its innovative approach to white-label deployments and monetization models — including subscriptions, ad-funded gameplay, and branded tournament campaigns.

“GameZBoost has proven that white-label doesn’t mean generic — it means scalable, customizable, and fast to deploy.”

6. ITWeb – “SA Gaming Firm in Global Expansion Drive”

📅 August 2010
📍 Read Full Article

A profile of GameZBoost’s international strategy, showcasing its early growth beyond South Africa. It outlines the platform’s early partnerships with brands like NBC Universal, McDonald’s, RTL, and News24 — setting the foundation for what would become a globally active platform.

🔍 Key Media Themes Across the Coverage

• Innovation in white-label gaming: GameZBoost’s ability to deliver branded, monetizable gaming portals in a matter of days is a consistent highlight.
• Gamification for loyalty and education: Multiple features discuss the impact of campaigns like Finance Whizz (FNB eBucks) and Tinbo Mac Dash (McDonald’s South Africa).
• Resilience and adaptability: From Flash games to HTML5, crypto integrations to mobile-first UX, GameZBoost’s evolution is a case study in long-term vision and adaptability.

🏆 Legacy and Impact

“We’ve worked with global media giants, mobile networks, loyalty programs, and super apps. The value always comes from creating engagement — whether it’s for fun, learning, or loyalty.”s, these media features reflect GameZBoost’s commitment to driving scalable user engagement, monetization, and innovation through casual games.

📌 Want to Learn More?

Explore our platform and partnership opportunities, or get in touch for access to our white-label demo environment.