GameZBoost successfully partnered with MTN South Africa to launch a customized version of the GameZBoost white-label casual games platform. This collaboration provided MTN users with an engaging and rewarding gaming experience, combining seamless subscription-based access with exciting tournaments and competitive gameplay.
Seamless Subscription Model with MTN Direct Carrier Billing
The service was designed with ease of access in mind, utilizing MTN’s Direct Carrier Billing (DCB) platform. This allowed users to subscribe with a single click, ensuring a hassle-free onboarding experience. Once subscribed, players enjoyed unlimited access to a vast catalog of casual games, making it an “All You Can Eat” (AYCE) gaming service.
Access was available directly via the MTN Play portal, giving users a centralized hub to explore and engage with their favorite games.
Tournaments and Competitive Play: R1.5 Million in Prizes Awarded
A key highlight of the platform was its massive prize tournaments, where users could compete for real-world rewards. The service hosted a series of competitions that culminated in live event finales, creating an electrifying atmosphere for players and spectators alike.
- Over R1.5 million in prizes were awarded across multiple tournaments.
- The MTN Challenge 2018 finals saw the top 8 players competing for a share of R680,000.
- These events not only showcased the competitive spirit of the platform but also reinforced its reputation as a premier gaming destination.
Additionally, the platform introduced a Player vs. Player (PvP) Clashes feature, enabling users to challenge family and friends in one-on-one matchups, adding a social and competitive edge to the experience.
Impressive Performance: R20 Million in Subscription Revenue in Year 1
The success of the MTN GameZBoost platform was evident in its financial performance. In just its first year of operation, the platform generated R20 million in subscription revenue. This achievement highlighted the demand for premium mobile gaming experiences and the effectiveness of the DCB subscription model in driving engagement and revenue.
A Winning Formula for Mobile Gaming Success
The partnership between GameZBoost and MTN South Africa set a benchmark for carrier-driven mobile gaming platforms. By integrating a seamless subscription model, high-stakes tournaments, and engaging PvP features, the platform delivered a comprehensive and rewarding gaming experience.
With millions in prizes awarded and strong revenue performance, this project demonstrated the potential of white-label gaming solutions in collaboration with telecom providers. It was a testament to the power of accessible, competitive, and rewarding mobile gaming.
Would you like to explore launching a similar platform for your brand? GameZBoost is ready to help you bring your vision to life! 🚀