What We Stand For!

Powering branded gaming experiences for 20+ years — trusted by global brands to drive loyalty, engagement, and fun.

Vision Statement

To be the world’s leading white-label gaming platform, empowering brands to build lasting connections through fun, frictionless, and reward-driven digital play.

Mission Statement

GameZBoost enables brands, telcos, and loyalty platforms to launch scalable, fully branded gaming portals that drive engagement, deepen loyalty, and deliver measurable business results — all without the complexity of traditional game development.

GameZBoost: A Timeline of Innovation & Impact

With over two decades in the casual gaming space, GameZBoost has evolved from launching viral Flash-based games to powering white-label gamification platforms for telcos, loyalty programs, and super apps across the globe. Our journey is marked by platform innovation, global partnerships, and a relentless focus on turning gameplay into real-world engagement.

This timeline highlights the milestones that shaped our white label games platform — and the future we’re building with our clients.

From flash-based pool games to powering loyalty-driven gaming for Africa’s largest telcos and super apps — GameZBoost has been innovating in branded casual gaming since 2005.

2005 – 2016: The Publisher & Broadcaster Era

• Accepted in The Innovation Hub incubation and mentorship program
• Launched a Adobe Flash based multiplayer pool games community (275k DAUs in 3 weeks)
• Launched multiple Naspers games sites – News24, Beeld & Jip
• Ran our first tournaments with DSTV’s KTV and partnered with RTL Netherlands on a Dutch games portal
• Built Flash Lite games for Nokia & Adobe and launched native mobile games on US app stores
• NBC Universal generated $1.2M in affiliate revenue in Year 1 of launch
• Rolled out cross-device platform support, setting the stage for multi-platform continuity

2017 – 2021: Telco Expansion & Subscription Gaming

• MTN South Africa drove R20M in subscription revenue in the first year of launch
• Hosted the first live brackets-based tournament events (rAge Expo)
• McDonald’s campaign delivered 10.2M game plays and 400k rewards in just 6 weeks
• Telkom SA launched loyalty-linked tournaments with GameZBoost tech (Comic Con Africa)
• Debuted HTML5 games, multiplayer experiences, and the Casual Tournament Gaming Platform

2022 – 2024: B2B + Direct-to-Consumer Growth

• Strategic launches with FNB, MoyaApp, and Ayoba — focusing on Super App integration
• Expanded player value mechanics and introduced competitive multiplayer formats
• Rolled out Head-to-Head tournaments, Quiz solutions, and Ad Tech tools

2025+: Engagement Reimagined

• Introduced branded sponsorships, advergaming solutions, and freemium-based advertising models to drive revenue — giving partners more flexibility, monetization control, and creative freedom.
• Expanded platform use cases to include internal employee training through gamified quizzes that support company culture, onboarding, and knowledge retention.
• Ability to structure tailored gamification frameworks for casino and sportsbook operators, enabling regulated engagement through skill-based games, head-to-head tournaments, and reward-driven play.

Investor Milestones

• 2005 – GameZBoost is founded, with seed capital provided by Mark van Diggelen.
• 2007 – Brabys — the oldest registered company in South Africa — becomes an angel investor, supporting early growth and platform development.
• 2008 – Convergence Partners acquires Brabys’ stake and invests further, bringing venture capital backing and scaling support.
• 2016 – Tritech Global acquires Convergence Partners’ stake, marking a successful VC exit and supporting GameZBoost’s continued evolution as a leader in white-label gamification.