About GameZBoost
Gaming with heart, since 2005
GameZBoost (Pty) Ltd is a South African company that has been building casual gaming and engagement experiences for brands for more than two decades. Today we build and run the GMZBST family of products: the GMZBST Games Platform, Games Feed and Cadence.
26 years
in gaming
80+
deployments in 30 countries
120+
HTML5 games
Our story
GameZBoost started in 2005 with a viral Flash-based multiplayer pool community and games sites for publishers and broadcasters. Since then we have moved from Flash to HTML5, from portals to white label platforms, and from single campaigns to always-on engagement for telcos, loyalty programmes, banks, super apps and media brands.
Along the way we have worked with brands including MTN, NBC Universal, RTL, McDonald’s, Telkom, FNB and Ayoba, and learned what keeps players coming back and how to turn engagement into lasting value for a brand.
Our vision
To be the world’s leading white label gaming platform, empowering brands to build lasting connections through fun, frictionless and rewarding digital play.
Our mission
To help brands, telcos and loyalty platforms launch fully branded games, quizzes and Picks that drive engagement and measurable results, without the cost and complexity of building them.
What we build
GMZBST Games Platform
Casual games, quizzes and free-to-play Picks under your brand, with XP, tournaments, clans and operator tools.
Games Feed
A self-serve HTML5 games feed you can embed with a single link, available on GMZBST.com.
Cadence
An engagement engine that brings XP, missions, prize draws and leaderboards into your own app, with no games required.
Our journey
The publisher and broadcaster era
2005 to 2016
- Accepted into The Innovation Hub incubation and mentorship programme
- Launched a Flash-based multiplayer pool community that reached 275k daily players in three weeks
- Launched games sites for Naspers titles News24, Beeld and Jip
- Ran our first tournaments with DStv’s KTV and built a Dutch games portal with RTL Netherlands
- Built Flash Lite games for Nokia and Adobe and launched native mobile games
- Launched a games destination with NBC Universal and rolled out cross-device support
Telco expansion and subscription gaming
2017 to 2021
- Launched subscription gaming with MTN South Africa
- Hosted the first live bracket tournament events at rAge Expo
- Delivered the Tinbo Mac Dash game campaign for McDonald’s South Africa
- Powered Telkom tournaments at Comic Con Africa
- Developed on of the 1st VR (Virtual Reality) HTML5 games, using your phone and Google Cardboard
- Debuted HTML5 games, multiplayer experiences and our tournament platform
Super apps and direct-to-consumer growth
2022 to 2024
- Launches with FNB eBucks, MoyaApp and Ayoba, focused on super app integration
- Introduced competitive multiplayer formats and head-to-head tournaments
- Rolled out quiz solutions and ad tech tools
The GMZBST era
2025 to today
- Launched the GMZBST Games Platform on GMZBST.mobi, with White Label (Hosted & Self-hosted), the PHP Framework and the JSON REST API
- Added sponsored tournaments, AdverGaming and engagement campaigns
- Introduced Quizzes with the Daily Question, and Picks: free-to-play predictions on real football
- Introduced Games Feed and the Cadence engagement engine on GMZBST.com
Meet the founder
Mark van Diggelen
GameZBoost (Pty) Ltd was founded in 2005 by Mark van Diggelen, who is also its majority shareholder. The other shareholder is Tritech Global, headed up by William Kirsh. Both companies are South African based.
Mark brings 26 years in gaming and a background in digital media, gamification and scalable software, with a focus on ethical, accessible and brand-aligned gaming, from enterprise activations to community projects such as student gaming clubs.
We’ve built GameZBoost to be more than just a gaming platform: it’s a bridge between brands, communities, and the culture of play. If we can help students connect, learn, and grow through gamified experiences, we’re doing something meaningful.
Mark van Diggelen, Founder and CEO
In the media
Entrepreneur Magazine (October 2018)
How Mark pivoted from Flash-based multiplayer games to a scalable white label platform deployed internationally.
Daily Maverick (March 2022)
GameZBoost featured among South Africa’s standout gaming platforms ready to scale internationally.
Sunday Times Loyalty and Rewards edition (2023)
Recognised for gamified campaigns with FNB eBucks, Ayoba and Telkom that combine entertainment with measurable engagement.
TechCentral (2020)
Serious money in casual gaming: our approach to white label deployments, subscriptions, ad-funded play and branded tournaments.
Mail & Guardian (August 2011)
Games of our lives: the rise of casual gaming in South Africa and our early work with telco partners.
ITWeb (August 2010)
An early profile of our international growth and partnerships with NBC Universal, McDonald’s, RTL and News24.
Let’s talk, then put your brand on it
An intro call is enough to size the fit.