GameZBoost successfully partnered with MTN South Africa to launch a customized version of the GameZBoost white-label casual games platform. This collaboration provided MTN users with an engaging and rewarding gaming experience, combining seamless subscription-based access with exciting tournaments and competitive gameplay.
Seamless Subscription Model with MTN Direct Carrier Billing
The service was designed with ease of access in mind, utilizing MTN’s Direct Carrier Billing (DCB) platform. This allowed users to subscribe with a single click, ensuring a hassle-free onboarding experience. Once subscribed, players enjoyed unlimited access to a vast catalog of casual games, making it an “All You Can Eat” (AYCE) gaming service.
Access was available directly via the MTN Play portal, giving users a centralized hub to explore and engage with their favorite games.
Tournaments and Competitive Play: R1.5 Million in Prizes Awarded
One of the standout features of the GameZBoost and MTN South Africa partnership was the scale and success of its competitive gaming tournaments. These events brought real-world rewards to the fingertips of mobile gamers and transformed everyday gameplay into high-stakes, adrenaline-fueled showdowns.
Over R1.5 million in prizes were awarded across multiple tournament campaigns, cementing the platform’s status as a leading destination for casual esports in South Africa. A flagship example was the MTN Challenge 2018, where the top eight finalists vied for a share of R680,000 in cash prizes.
The tournament format featured eight qualifying rounds, with the winner of each round flown to Johannesburg to compete in a live grand finale at the rAge Gaming Expo. The finals adopted a single eliminator format, amplifying the tension and excitement for both players and spectators.
To elevate the experience, MTN commissioned a custom-built stand at rAge, where each contestant’s smartphone gameplay was mirrored in real-time onto large spectator screens. Live leaderboards tracked scores, power-ups, and achievements as they happened, making for a highly interactive and immersive audience experience. This gamified spectacle not only drew crowds but also delivered on MTN’s brand promise of innovation and engagement.
In addition to structured tournaments, the platform introduced Player vs. Player (PvP) Clashes, allowing users to challenge friends and family in real-time one-on-one matchups. This feature added a social layer to the competition, encouraging community interaction and replay value.
This successful formula saw multiple MTN-branded tournaments rolled out over the years, each one reinforcing the power of mobile gaming as a dynamic engagement and rewards channel.
Impressive Performance: R20 Million in Subscription Revenue in Year 1
The success of the MTN GameZBoost platform was evident in its financial performance. In just its first year of operation, the platform generated R20 million in subscription revenue. This achievement highlighted the demand for premium mobile gaming experiences and the effectiveness of the DCB subscription model in driving engagement and revenue.
A Winning Formula for Mobile Gaming Success
The partnership between GameZBoost and MTN South Africa set a benchmark for carrier-driven mobile gaming platforms. By integrating a seamless subscription model, high-stakes tournaments, and engaging PvP features, the platform delivered a comprehensive and rewarding gaming experience.
With millions in prizes awarded and strong revenue performance, this project demonstrated the potential of white-label gaming solutions in collaboration with telecom providers. It was a testament to the power of accessible, competitive, and rewarding mobile gaming.
Would you like to explore launching a similar platform for your brand? GameZBoost is ready to help you bring your vision to life! 🚀
