Deon has been an active member of the South African Loyalty Marketing community since 1999. His loyalty career began in 1999 at cellular network MTN South Africa, where he was instrumental in developing MTNcallAwards – a first in the South African market. In 2001 he joined FirstRand Bank, where he was an integral part of the team that developed eBucks. In 2005 he joined Achievement Awards Group in Cape Town to establish the Loyalty Business Unit. In 2008, Deon founded Woodstock Loyalty Marketing – an independent Cape Town based agency focussed on developing and implementing customer loyalty marketing strategies.
In 2010, Deon joined Tritech Media, and has played a key role in the development and evolution of the Group’s strategic direction. Deon has presented loyalty marketing presentations both locally and internationally – in Portugal, Spain, Malaysia and the USA. He is also a regular contributor to leading loyalty studies including The Wise Marketer. Current and past clients include Absa, Ackermans, Boxer, Brandhouse, Distell , Kurt Geiger SPITZ, MasterCard, Nashua Mobile, PEP and Protea Hotels.